Lean Mean Marketing Teams | CMOs discuss Modern Marketing Team Structures, Agile Marketing and Leadership Lessons

Are you striving to build a high-performing marketing team that accelerates growth for your organisation?Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to:- Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities- Discover agile marketing practices that dismantle team silos and triple team productivity- Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement- Explore the mistakes to avoid and tips to become a revered CMO- Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY.In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes.Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show.Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage.Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!

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Recent Episodes
  • 75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network
    Aug 29, 2024 – 11:04
  • ​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network
    Aug 6, 2024 – 27:38
  • 73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut
    Jul 18, 2024 – 09:47
  • 72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
    Jun 19, 2024 – 36:42
  • 71. Marketing leadership lessons with Bev Bury, CMO at Flinders University
    Jun 5, 2024 – 12:09
  • 70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
    May 23, 2024 – 11:54
  • 69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
    May 16, 2024 – 36:02
  • 68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation
    May 8, 2024 – 18:30
  • 67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia
    Apr 30, 2024 – 17:25
  • 66. Agile Marketing in Action: UniSA’s Marketing Transformation
    Apr 17, 2024 – 40:30
  • 65. Optimising marketing teams: Lean marketing vs Agile marketing approaches
    Apr 9, 2024 – 17:04
  • 64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work
    Mar 19, 2024 – 15:01
  • 63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams
    Mar 14, 2024 – 03:37
  • 62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
    Feb 20, 2024 – 41:54
  • 61. Design your marketing team structure to fit your company's growth stage
    Dec 19, 2023 – 47:40
  • 60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
    Nov 22, 2023 – 55:51
  • 59. Why you need a Marketing Operations team and how to build one
    Oct 26, 2023 – 53:50
  • 58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness
    Sep 11, 2023 – 49:02
  • 57. The First 90 Days with Calendly CMO, Jessica Gilmartin
    Jul 10, 2023 – 46:51
  • 56. How to get started with Agile Marketing
    Jun 13, 2023 – 53:55
  • 55. Scaling Agile Marketing using SAFe
    May 17, 2023 – 49:30
  • 54. How Agile Marketing Drives Customer Centricity
    Apr 17, 2023 – 26:48
  • 53. How to build a strong team culture and land your dream job
    Mar 13, 2023 – 55:39
  • 52. How to write better briefs and why it matters
    Oct 10, 2022 – 59:44
  • 51. Entering the metaverse and being more productive with Steve Glaveski
    Jul 6, 2022 – 56:07
  • 50. Transform your marketing team with the HiFli framework
    Jun 21, 2022 – 36:59
  • 49. Becoming a whole marketer with Abigail Dixon
    May 24, 2022 – 55:14
  • 48. What every marketing leader should know about finance with Adam Fraser
    May 9, 2022 – 46:34
  • 47. Beating Imposter Syndrome with Alison Shamir
    Apr 25, 2022 – 01:01:21
  • 46.Implementing Salesforce to improve the CX with Kelley Johnson
    Mar 28, 2022 – 51:59
  • 45. What is product-led growth and how to get started
    Mar 14, 2022 – 57:43
  • 44. How this CMO helped create a category and make some noise
    Feb 28, 2022 – 45:50
  • 43. Lessons from building high-performing marketing teams inside Uber and Google
    Feb 15, 2022 – 57:31
  • 42. Aligning marketing and sales to improve CX and unlock growth
    Jan 31, 2022 – 01:00:38
  • 41. A better way to develop your go to market strategy
    Dec 13, 2021 – 01:00:34
  • 40. Inside the mind of a CX & UX Analyst
    Nov 29, 2021 – 54:16
  • 39. Holly Ransom discusses her new book The Leading Edge
    Nov 16, 2021 – 51:01
  • 38. How to create a customer-centric culture and build organisational CX capability
    Nov 1, 2021 – 55:34
  • 37. How to compete against Amazon by playing a different game with CMO Steffen Daleng from Booktopia
    Oct 18, 2021 – 01:11:52
  • 36. How to lead your team through turbulent times with Cathay Pacific CMO
    Oct 4, 2021 – 01:07:29
  • 35. How this uni used its challenger status to rebrand and rebuild with CMO Neil Cullingford
    Sep 20, 2021 – 49:42
  • 34. Why building an authentic brand pays off in e-commerce with Adore Beauty CMO Dan Ferguson
    Sep 13, 2021 – 55:41
  • 33. Content marketing has changed - is your team keeping up?
    Sep 6, 2021 – 47:27
  • 32. What is “Design” and how to build an in-house CX function
    Aug 3, 2021 – 56:11
  • 31. CMO Kevin Marasco on building high-growth SaaS marketing teams at Zenefits
    Jul 28, 2021 – 48:31
  • 30. How brands and CMOs can be successful when entering Asia with CMO Natalie Truong
    Jul 12, 2021 – 54:22
  • 29. The first 90 days in a CMO or CXO role
    Jun 28, 2021 – 39:53
  • 28. How being customer-led can help your team transition from B2B to B2C marketing
    Jun 21, 2021 – 51:01
  • 27. How to speak the language of your devs to build trust and achieve more
    Jun 14, 2021 – 01:00:40
  • 26. How to overcome resource constraints and get to market faster with Lean Marketing
    Jun 7, 2021 – 17:45
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