The CPG Guys

85
Marketing #68

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Recent Episodes
  • The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell
    May 14, 2025 – 46:43
  • Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe
    May 10, 2025 – 20:45
  • Center Store Grocery Merchandising with Wakefern's Jeff Mondelli
    May 7, 2025 – 43:47
  • Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)
    May 5, 2025 – 48:55
  • Robinson-Patman Compliance in the Age of Shoppable Media
    May 1, 2025 – 49:08
  • Message to CPG CEOs: Lower Your EPS Targets Significantly! with RBC Capital Markets’ Nik Modi
    Apr 26, 2025 – 46:33
  • Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke
    Apr 21, 2025 – 22:57
  • Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer
    Apr 19, 2025 – 50:51
  • Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed
    Apr 16, 2025 – 48:03
  • Community Grocery Retail In the Digital Age with IGA’s Michael La Kier
    Apr 12, 2025 – 33:07
  • What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli
    Apr 9, 2025 – 40:50
  • Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza
    Apr 5, 2025 – 46:27
  • ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken
    Apr 3, 2025 – 41:59
  • Shoptalk 2025 Recap With The CPG Guys
    Apr 1, 2025 – 53:36
  • Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models
    Mar 29, 2025 – 26:09
  • Brand Commercial Growth with Sargento’s GM Erin Price
    Mar 26, 2025 – 46:56
  • Consumer Motivations With NielsenIQ’s COO Tracey Massey
    Mar 22, 2025 – 46:06
  • The Intersection of Data & Media with Canadian Tire’s Simone Lumsden
    Mar 19, 2025 – 42:55
  • Women In Retail Media Collective join The CPG Guys
    Mar 15, 2025 – 40:19
  • Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander
    Mar 12, 2025 – 40:31
  • The CPG Guys February 2025 Industry Rank Punditry
    Mar 9, 2025 – 01:00:13
  • Customer First Decisions with Kellanova CCO Carrie Sander
    Mar 5, 2025 – 44:38
  • Leadership with Sam's Club's EVP & CXO Diana Marshall
    Mar 1, 2025 – 44:55
  • Live from CAGNY 2025 with RBC Capital Markets' Nik Modi
    Feb 25, 2025 – 45:48
  • The CPG Industry CAGNY 2025 Recap
    Feb 24, 2025 – 48:55
  • THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ
    Feb 22, 2025 – 47:00
  • Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner
    Feb 20, 2025 – 49:50
  • The Big Picture with Danone's Christian Stammkoetter
    Feb 15, 2025 – 53:06
  • Super Bowl 2025 Ads Recap
    Feb 10, 2025 – 59:39
  • Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB
    Feb 8, 2025 – 39:50
  • Retail Media Executive Education May 2025 with Cornell University's Dan Hooker
    Feb 5, 2025 – 47:11
  • Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman
    Feb 2, 2025 – 40:36
  • The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI
    Jan 29, 2025 – 52:43
  • Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche
    Jan 25, 2025 – 43:31
  • Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch
    Jan 22, 2025 – 49:46
  • The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker
    Jan 15, 2025 – 38:01
  • Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque
    Jan 11, 2025 – 45:29
  • Shaping food policy and retail industry advocacy with FMI CCO Mark Baum
    Jan 8, 2025 – 52:43
  • The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2
    Jan 4, 2025 – 56:58
  • The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1
    Jan 1, 2025 – 48:38
  • 2024 Omnichannel Retail Recap with Flywheel's Emma Irwin
    Dec 28, 2024 – 59:13
  • Retail Media 2024 recap with Andrew Lipsman - Media, Ads + Commerce
    Dec 25, 2024 – 43:36
  • Retail Media & Measurement Standards with IAB's Jeff Bustos
    Dec 21, 2024 – 46:26
  • Social Media Masterclass with Acorn's Hunter Poole
    Dec 14, 2024 – 58:41
  • Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd
    Dec 11, 2024 – 50:32
  • Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors
    Dec 7, 2024 – 34:27
  • Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser
    Dec 4, 2024 – 34:26
  • Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke
    Nov 27, 2024 – 24:15
  • Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola
    Nov 23, 2024 – 01:08:13
  • Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich
    Nov 20, 2024 – 28:32
Recent Reviews
  • Joe_Russell
    Great InsightfulContent, hosts are overly self promotional though.
    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform. My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes. Keep up the good work and practice some humility 🙂
  • fan of all things disney
    Super Bowl
    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!
  • MeherPatel
    Love these Guys!!
    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..
  • StevenHCarroll
    Sri and Team Are Changing The Corporate Game
    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!
  • ASobering
    Entertaining, insightful, and actionable!
    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥
  • rdog100
    Get Jason Lobel on the show
    Great show! Would love to hear more on actionable insights!
  • sdt516
    Essential for CPG Leaders Today
    Like an investment broker would watch CNBC, so should anyone in CPG listen to Sri and Peter in this podcast. They really cover all the essentials you need to succeed today with leaders that are actually paving the path today. It covers off on Omni Channel, e-commerce, and just about everything in-between. Would love to hear more about brand building from a marketers standpoint given the recent privacy changes that are going to shift media.
  • Zeushockey
    Great insights and content
    Sri and Peter provide top notch insights for CPG leaders. They are able to help simplify complex business issues.
  • Justin Kamine
    Great content and hosts!
    One of the more informative, light hearted and engaging podcast out there! Highly recommend
  • aboyles50
    Best podcast for anyone in e-commerce TPG
    Must listen to podcast for anyone in the consumer products good industry. Is there an easy way to get transcripts of the podcast?
  • Kiriath13
    Must-listen for ecommerce and retail professionals
    Sri and Peter are individually two bastions of retail know-how, but together they have created a force to be reckoned with! Both have lived through a huge changing-of-the-guard with retail, and provide a balanced view of online and offline retail concepts. Sri and Peter have each worked for very large multinational brands, solution providers, and now startups. So the spectrum of topics is very broad. As a digital native, I am learning a lot about traditional retail from these two. One of my favorite topics that the CPG Guys has covered is an honest assessment of profitability in ecom: a perpetually thorny topic! I am also really impressed with the quality of guests they manage to get on the show. In full disclosure I was myself a guest on the show - so present company excluded! But they have interviewed heavy hitters from Walmart, Instacart, Sam’s club, J
  • suzanneSES
    Influential
    I may be biased because I’m a recruiter, but I love to hear how your guests (and you two) have navigated their careers and influenced change in their organizations.
  • Former KGO and 910 listener
    Learned a lot!
    Great podcast Guys, keep it up!
  • Samuel Ash
    Great conversations and content
    Peter and Sri have some incredible experience and bring on some great guests.
  • rhealara
    Awesome listening!
    Very current in assessing business trends and sharing e-commerce, digital sales, marketing & consumer product goods industry expertise. Great combined experience between Peter & Sri and their guests are industry icons! The episodes kept me engaged and listening closely! This podcast will be a super useful industry knowledge bank for brands big & small, old & new!
  • Benbaseball1881
    Subject matter experts
    Great omnichannel discussions for anyone in CPG
  • Sean Halter
    THESE GUYS KNOW THEIR STUFF
    Nothing as useful as great content! These guys are the real deal.
  • alltogthernow
    Excellent
    Fantastic content
  • stoff190
    Life changing
    Excellent podcast. Next up for sure.
  • GroceryGuy123
    Great resource
    I recommend this podcast to anyone working in the retail industry, particularly grocery retail. Great conversation with two great co-hosts.
  • adaminct
    Best podcast for CPG / eCommerce / Omnichannel
    Couldn't recommend this podcast more highly for excellent insights from two omnichannel powerhouses!
  • himynameislori
    Intense knowledge
    With the world being online, I can appreciate the knowledge that comes from these experts and their own willingness to keep learning and adapting to the changing times. Highly recommend!
  • TheLegendofCatFancy
    Learn from the best
    When you have the opportunity to get insight into the omnichannel landscape from two of the brightest minds in the industry, you should take it, and that’s what this pod is giving you.
  • CPGSavant
    eCommerce Inside Baseball
    Rank punditry about the industry insider perspective on omnichannel commerce. Deeeelicious!
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.