Proof to Product

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Design #32

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

Recent Episodes

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Recent Reviews

Time4bears

A lifeline for small biz makers

I’ve been listening to the P2P podcast for two years now. Every single episode expands my understanding of the current retail market, what appeals to buyers, dos and don’ts for trade shows, and a feeling of camaraderie among small businesses who make original products. Highly recommend!
Andrea-EndlessAugust

The Voice I Need To Hear

Being a soloprenuer it’s very easy to get stuck in your head and worry about the wrong things. The Proof to Product podcast is always my cure for that! Katie and her guests have down to earth, but motivational, advice that always turns my dread into action. It’s my weekly go to no matter what!
Kaythewolf

Wholesale Business School!

Katie Hunt’s podcast is the education I wish I had years ago for wholesaling! She is kind, straightforward and her no nonsense approach to sharing her experience about wholesaling cuts right to the meat and potatoes of running a small wholesale business. Her podcast guests share the same gusto and wisdom and I look forward to hearing this podcast every week. Thanks Katie and team!
Nother Lover

Packed with great information

I’ve been a loyal listener of Proof to Product for over 4 years. I have discovered so much helpful information that I have applied to my business. I joined Product Labs after being a listener for years and still find the podcast so helpful. One of my first listens was about knowing your numbers which helped me clarify an important part of my product business.
BellaCarioca

So informative!

I’m truly enjoying Katie’s podcast! If has opened my mind to so many possibilities I didn’t think of (Im just starting my business). Can’t wait participate in Paper Camp!
Stramel Bazaar

Succinct and Insightful

I highly recommend the Proof to Product Podcast for anyone wanting to start their own business selling products. This show highlights many businesses run by creatives, but a lot of the key concepts would be valuable no matter what you are selling. Katie does a great job of keeping each episode laser focused and succinct so you don’t waste your time with rambling conversations on topics that don’t matter. It’s always insightful and the information is easily accessible. I can’t say enough about it!
Jessica Schaffer

Such great value every time!

This podcast is a must-listen for anyone who has a product-based business. Every single episode is packed with such valuable content, and I learn something new and feel newly affirmed each time I listen! Plus Katie has such a warm, authentic, and engaging personality that it makes listening a joy!
yuko m

Full of useful insights for the newbies, seasoned pros, and anyone in-between!

I appreciate Katie’s ability to give space to the emotional side of running a creative business and her wealth of industry practical insights! I love listening to PtP while fulfilling my orders :) I’ve been running a stationery business for the last 10-ish years and I often feel validated by what Katie and the guests share and learn new tips and tricks too. Highly recommended to anyone who’s just starting out in the business, a seasoned pro, and anyone in-between! Thank you for all you do!
daniellelynise

just what I need to know...

I hope to get to Paper Camp some day, but in the meantime, I'm so grateful for this podcast, Katie's amazing ability to share, teach in an impactful way with specific takeaways, and bring on the best guests. I’m inspired each time I listen to it. Katie also responded to my inquiries on IG, so I’m all around grateful for her.
millerreview

My favorite podcast!

So much great info! I feel like I’m listening to a friend speak about all the things I am trying to improve. I love it! I hope I am able to attend a paper camp soon!
lizzy1828

Valuable resources and advice for your ecommerce business!

This is such a great podcast to listen to if you’re in the product-based business world. So many valuable resources and tips from people who have walked the same path. Definitely a must listen on your business journey!
Amy Bartko - chatterbox

Very insightful!

I love listening to Katie! She has so many insightful times for brands. A must listen! xoxo Amy B.
Paper Baristas

Best Podcast to Learn and Grow

Such a fan of this podcast! I have learned so so much!
define23paperie

Motivation and Support

The Proof to Product podcast has been a constant companion of mine as I build my business. It motivates me, informs me and makes me feel like I have a trusted resource to find answers that I need to succeed as a small business owner.
Little Desk Drawer

Articulate Paper Goods Leader

Katie is a warm, intelligent and knowledgeable thought leader and interviewer for the paper goods industry. She’s an excellent speaker, listener and mentor, which pouts “Proof to Product” at the top of my lists for podcasts.
Proof to Product

Great podcasts!

I look forward to each new episode of Proof to Product’s podcasts - they are always engaging and so informative! I love the variety of topics and speakers, all within the wholesale realm.
Scented Designs

Great conversations actionable steps

Katie is such a down-to-earth and genuine person — and it shines through her episodes. I love how each guest is from a different industry with relevant expertise and knowledge that can be easily implemented!
Leanne, Dog & Cat Cards

Priceless

Validating, inspiring, professional, actionable - all of it! Katie and her guests are the real deal. Every week for years. I love Tuesdays for the weekly drop! Thank you, Katie!
DianaSimp

Quick and easy action steps!

I love your podcast! It is super helpful and you always have quick and easy action steps to follow. Your energy is contagious and I am a fan! I have found a new podcast that I love listening to.
LanasShop

My favorite

I love hearing all these genuine stories and tips! Katie is so natural and comfortable and feels like an instant friend whose rooting you on.
princesasylvia

Great Listen

I love all the insights given in this podcast. Katie is a great teacher and full of a lot of knowledge.
Tomiannie

Solid, actionable information for business growth.

Listening to Proof to Product (and participating in Katie’s other offerings) has helped me turn my little brand from a just-winging-it hobby into a legit business. Thanks to what I’ve learned here I can present my brand and products professionally and grow the right way from the start.
DiggsyDo

My favorite podcast!!

I absolutely LOVE Katie and the Proof to Product Podcast. Katie provides so much valuable advice, and brings in relevant experts as guests. I take notes while listening , apply her recommended strategies, and in turn see solid growth in my business. Thank you Katie and the Proof to Product team for making such a solid resource for small businesses.
DanellaRuthhh

One of the best podcasts for small businesses

I’ve been an active listener and follower of Katie’s podcast. This is great podcast for small business owners trying to grow and scale up their business. Whether you’re interested in doing wholesale or direct to consumer/dtc. There’s so much to learn and great to hear other small businesses and experts. Also, I love that the segments are typically 40 mins or less. So not a full a hour. It’s a great to listen to while driving or doing work. Listening to the podcast helped my decision to join Katie’s LABS program which strengthen and was a great accountability group as my business grew. It’s completely full circle now being a listener and now being interviewed for a podcast episode with Katie.
K8 Pinto

It’s like your favorite shop, but for your ears

This podcast is like your favorite shop. You go there a billion times and you always find something you didn’t know you needed. It doesn’t matter if you’re shopping for something new, need some inspo, or maybe just restocking, you will find both comfort and value. Seriously, doesn’t matter what stage of business you’re in, there’s something for you, even if it’s just listening about someone’s journey. Whenever I’m vending at Markets, at least one person stops to ask me about how to get started, or how to move into wholesale, or how to do xyz, and my answer is ALWAYS “start with the Proof to Product Podcast by Katie Hunt! Then see if her other programs are a good fit you you.” Not only will you probably learn something, she’s a good interviewer (we all know those folks who aren’t), and her voice is like a soothing hot beverage of your choice. Plus you can pick the topics which suit you, and there are loads to listen to, but I encourage folks to give ones you may not lean towards a listen too because there’s always some sort of gem in there.
Jaimeeanneg

Must listen for all product makers

Grab your notebook and pen and take notes!!! I’ve learned so much from Katie and I’ve only listened to a fraction of her podcasts! She is so generous with her knowledge of the industry! I can’t wait to keep listening and learning!
BobbyBigDaddy

So insightful

Love this podcast. It’s not salesy like others. Really good guests and helpful content!
ny-er

A wealth of information

Katie has been a wealth of information for me and my business for years and this show is like a business friend who will always tell you what you need to hear!
iodized

Favorite podcast for business!

My favorite podcast for product based business. There’s something new to learn in every episode.
late texter

A no-brainer for product creators and sellers

I consider this podcast required listening for product creators and sellers. It’s approachable AND actionable, thanks to Katie’s encouragement and direction.
robojono22

PTP is Everything 🙌

PTP has been a game changer for growing my greeting card business! I’ve done Paper Camp and I am a LABS member and I love both! Katie is my hero! 😁
Haylee Gaffin

The Perfect Podcast for Creators!

I love how direct Katie’s episodes are in what tangible actions I should take on the wholesale side of business! And her guests always bring so much value to the conversation!
heavenlydebbie

Obsessed

If I had known about Proof to Product when I started my business, in a month I would have known what it took me a year (or longer) to figure out on my own. Anyone who is either starting a business or who has an established business can benefit from the wealth of information provided on these podcasts. It is a wonderful community of talented people who are eager to help, talk about their journey and share their experiences. I have enjoyed and learned from every single podcast.
GoodKarenFL

Proof to product is the best!!

I found this podcast by accident and fell into my groove! I’ve listened to every episode some more than once. Joined proof to product, went through paper camp and now feel like I have found the answers to the questions of the things that were holding me back!!! I cannot wait for each new episode!! This team is the best!!
Emmy3k

A wealth of information that will keep you moving toward your goals

I absolutely love this podcast from the interviews that keep you dreaming and seeing what’s possible through the lives of others to the solid business advice that hasn’t failed me yet. This is a space where you will be inspired, informed and will leave equipped with nuggets that can help transform your business and further develop your creative life. Thanks for creating this resource!
Widkneoc

Best podcast ever

I have learned so much from this podcast! It is my go-to resource for my product based business. The information Katie and her guests provide is invaluable and also incredibly fun to listen to!
obacker19

Empowering, insightful and actionable! 🙌

Whether you’re well established as someone who can translate creative energy into the impact you want to have on the world, or just getting started as a catalyst for change - this is a must-listen podcast for you! Katie does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving enterprise - and life you can be proud of - with leaders who’ve actually walked the path. Highly recommend listening and subscribing!
hi-lary-us

Makes learning about “business things” way fun!

This is the first podcast I’ve ever seriously loved and found myself wanting to hear more! I usually only listen while I drive so over the past few months, I’ve looked forward to the errands that are 30 minutes away a lot more. Katie has a generous and genuine presence and that carries over to her many amazing guests. She shares so much value and knowledge! This is such a gift. The conversations dive into real stories from small product based businesses covering all aspects from production, margins, marketing (so much to learn!), social media, mission and values, financial planning, scaling up or down..... definitely check this out. I started a product based business last year, knowing I wanted to wholesale my work. This podcast, the Paper Camp, and Labs have been instrumental in my development and growth. Plus, I’ve found community who share my interests and we keep learning!
Divya / mellowworks

YOU NEED THIS if you are a product based business!

This is the best podcast out there not just for product based businesses- but for entrepreneurs just starting out or established in any industry. Katie is a wealth of knowledge and she brings guests who are relatable and guide you with actionable steps. This podcast has been such a great resource for me that I go back and listen to old episodes all the time. I learnt so much from Katie, from launching to selling wholesale, email marketing to hiring. Thank you Katie for all the free resources. Cant wait to listen to future episodes.
Lcallio

The best!

This is the only podcast I listen to as soon as it is released. Katie is amazing and offers so much info for product based businesses; cannot recommend this podcast enough!
Nun_Ya_987

The Real Deal

I initially found Katie on social and am so glad I did. She has a wealth of information to share and is so generous with her knowledge. I also teach product-based business owners and am grateful to have connected with Katie to support the community, learn from one another and be just a small part of helping small businesses thrive.
hunneebe

Practical Wisdom in an Authentic Voice

The host and Proof to Product business owner Katie offers hard-won wisdom in succinct episodes that will have you grabbing your pen and taking notes. And with such a wide range of episodes, it’s easy to find just what you need advice for. Thank you, Katie!
ShelleySchmidt

Best Podcast For Product-Based Business Owners!

This podcast has been SO helpful to me since I discovered it last year. Katie is full of amazing information for product-based business owners (like me) and she always brings on amazing guests who have great knowledge and experience to share. I look forward to listening to it every Tuesday and frequently delve into the archives to listen to previous episodes whenever I need tips or help on a specific product-based busines topic. It's also great to listen to while I work. This podcast is such a great supplement to Katie's PTP Labs community and her Paper Camp course. I love that it gives me an opportunity to learn about new brands and businesses as well! Highly recommend!
Shea Plans

Proof to Product

Katie is a wealth of knowledge. As an owner of a product based business, Proof to Product labs has guided and informed me in best practices for making the best decisions in my business. The support is amazing.
99none03

Excellent Resource

This has become a “must listen” every week. The information and resources provided each week does make an impact and is invaluable for my small startup business. Can’t wait to be part of the PTP Labs community soon! Thanks Katie and congratulations in your 10 year anniversary!! You inspire us all.
lollylaurel86

LOVE this business podcast

A constant tool for me and my business. Love the tangible help that Katie gives!
Friendly Fire Paper

Top resource for product-based business

Katie and her guests are generous with their knowledge on a wide range of topics that help us keep our stationery business running smoothly. Highly recommend.✨
LGandCALI

Excellent resource!!!!

These podcasts are like getting expert advice from your successful BFFs. Every episode is brimming with helpful tips and encouragement. It demystifies the process of building a sustainable product based business. It made me realize that being successful is not “magic” or “luck” but rather comes from gathering information, being persistent, being organized, continued learning, reviewing your successes (and your mistakes!), strategic planning, and did I mention persistence? Thank you Katie for providing this information in a warm friendly manner and for building a community.
Sharon Glassman Live

Great info, warmly shared

I was introduced to Katie’s podcast by a friend in the stationery business and wowza! I’m so excited to be listening to this podcast. Katie’s information and delivery is so helpful and welcoming. As a podcaster and designer, I really appreciate the audio quality and pacing, as well as the business genius Katie serves up with a smile. Thanks for sharing what you know in such a welcoming way!
Kalirally

Yes! Products for artists!

Love it! Not interested in commissions! Show me how to sell my goodies and I’m interested. This is it!